If you are an activist and you are looking to create awareness about a cause, you are going to find ways of spreading the word about your cause to as many people as possible while spending the least amount of money. Creating awareness for a cause is very much like advertising a business only, with a business you get money back in exchange for your advertising in most cases but with a cause, it does not involve money. The first thing that you are going to have to do is get a team of people together who are passionate about the same cause and are committed to creating awareness about it.
Social media vs printed media
You will first need to identify your target market if there is one. If you are mainly targeting young people, then you may have to stick to social media as your main tool for getting the world out while you may also print a number of custom car stickers that you can have on your cars and on cars of friends.
Social media provides you with a platform to reach thousands and thousands of people without spending any money at all and even in the case where you pay for a social media advertisement, you will get thousands of views for each dollar that you invest, making social media the perfect platform for awareness of a cause. However, while 95% of people in the younger generation are already on social media, there are still a few people who are not social media savvy including many people in the older generation and these are the people that you will need to target with custom made stickers and posters in newspapers.
You will be surprised at how many people will stop to read a poster that has been placed in a newspaper, a magazine or pasted in a park. Find as many noticeboards as you possibly can and use them to paste posters about your cause. It is important to remember that your cause is something that matters and is vital to the wellbeing of another being and so any means necessary will need to be used for spreading the word as far and wide as possible. You could identify places where large numbers of people will gather and get your team together to go our leafleting in those areas. It is important to remember that even in the case that someone dumps your leaflet on bench after reading it, the chances are high that someone else will pick it up.